The Ask: Rebrand T2 Tech Groups four separate companies into a single unified brand to leverage the resources of all four separate businesses into one.

The Deliveribles

The goal was to find a singular unifying voice that would inspire both internally and externally while staying true to the companies values.

We set off on a journey of discovery interviewing internal leadership and stakeholders as well as current and former clients, giving us new insights into the business, who they think they are, how its evolving and how they are preceived in the market.

From our data we collected we created a brand strategy, brand positioning statement, brand properties, brand personality, brand principals and brand promise.

Engineering Excellence was born as a way to codify the hybrid agile methodology they famously use to get any project of any scale done.

This brand platform allowed us to create a new logo and branding system. Creating a brand manifesto, writing style guide, logo system, fonts guide, watermark, imagery and color gradient system.