The Ask: Create a product launch for an adjustable mobile monitor that will enhance our product offerings and appeal to the more budget friendly segment.

The Deliverables

• Story boards, set boards and shot boards
• Set styling and objects placement
• Casting
• Marketing copy and marketing bullets
• 13 dynamically angled product shots
• 3 lifestyle shots that told a unique stories
• 3 Screen fills retouched into the lifestyle shots
• 19 Feature benefit images and copy

Feeling strongly that video was the way to sell this product the only problem was there was no budget for video. So we did the only thing that could be done, figure out a way to include video for the same price.

This would mean two shoots simultaneously – both the product stills at one location and the lifestyles shots and video at another location. We ran back and forth between the two sets approving angles between takes and camera changes.